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How To Price Real Estate


How To Do CMA's And Price The Property To Sell


You've made the presentation and now you need to understand how to price real estate to get the transaction closed quickly and efficiently.

Price it too high and the property may never sell, or you may be forced to do multiple price reductions. If it takes too long to sell you run the risk of your client taking that listing somewhere else and losing that commission - and perhaps even damaging your reputation.

Price it too low and if it sells quickly you run the risk of your client feeling like they left money on the table. Clearly learning how to price real estate is an art to be studied.


Training For Pricing Your Listings
  • CMA Plus Complete Real Estate Presentation System

    We all know CMA's are a necessary part of the business. Each party wants to have a good idea of what they are buying or selling.

    CMA Plus is a complete real estate presentation system. It has reports for both Buyers & Sellers that are fast, easy to use, and the most professional CMA you have ever presented. This program makes you look like the professional you are without taking forever to put it together.

  • SMA - The Pricing Solution Software

    Are your listings sitting on the market too long? Are you tired of losing listings to other agents? Are you tired of your listings not even selling? Then the SMA Solution™ is your solution!

    Unlike the MLS CMA function, The SMA Solution™ has specific, helpful adjustments pre-programmed, knows the correct math formulas, and helps you develop tight price ranges by choosing comps correctly!

    In addition, the program comes with supporting materials that print out and makes impressive listing materials to educate the sellers on pricing correctly.

Get Real Estate Pricing Training For Real Estate Agents

To get real estate pricing training for real estate agents, choose one of the courses you see above or alternatively choose "Pricing" in the "Professional Development" search box below, choose your state and click "Go".

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