This CD focuses on Bonnie Sparks who is President of Mel Foster Real Estate in Davenport, IA.
Just a little over a year ago, Bonnie was recruited to head one of the largest real estate firms in Iowa. She brought a unique professional resume to the table, having been Director of Education for the firm's major competitor, author of numerous books and past NAR Educator of the Year. As a certified CRB instructor, one of the first things she did what put the management team through the course, herself.
You will hear how she used a business model from the Harvard Business Review to get the agents involved in setting "Big Hairy Audacious Goals," to go with the core values, purpose and mission statement they helped develop.
When she discovered how many agents were working below the break-even point, she put systems in place to increase productivity.
This CD covers how she designed programs, built business plans, and improved both agent and management skills. She organized task forces to "Manage for Peak Performance", including standardizing interview questions and interview packets, and developed more powerful listing and selling packets for her agents.