Presenting The CMA Resource Material: ID# 1000605
Price: $95.00
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About This Course:
The Competitive Market Analysis (CMA) is the most important tool you can use to persuade your sellers to list with you at the right price. It is your key "evidence" against which you will be "cross examined" by your sellers.
Today's agent must be highly skilled both at preparing accurate data and presenting it convincingly. With this DVD, you will see actual CMA presentations by top agents in real situations.
You Will Learn
Pricing PhilosophyAll real estate sells for market value Three parts to a listing Introducing the CMAEstablish the owner's priorities Establish range vs. exact price Importance of PricingPricing pyramid $ vs. % Absorption Rate Position vs. Price Rules of the CMAHow to sequence your comps What is the highest SOLD? Cost vs. Value Adjusting for Differences CMA SummaryValue is set by market, not agents Let the owner set the price, not you Presentation SkillsQuestion their position Be on their side Strategies for Fast Markets Tech TipsUsing CMA Software: Xpert CMA Printable MaterialsPricing dialogs, charts, software screens Bonus Audio CD For those who want to reinforce learning by listening in the car, we've included an audio CD of the main feature Other Features
Everyone learns differently, so each DVD delivers information in a variety of ways to accommodate multiple learning styles. Here's how:
Watch You'll see "reality realty" by watching top agents in actual LIVE situations and see their techniques in action. Each transaction is videotaped live as it occurs. No more theory…only realistic training. Your subconscious mind absorbs the skills for immediate recall in a similar situation. Hear You will hear both sides of telephone calls and watch real clients react in presentations. Hearing actual responses to actual objections will help you memorize dialog for future use. Listen David Knox, one of the leading speakers in the industry, presents specific skills and techniques in his fun, dynamic style. If you enjoy a live seminar, this is as close as it gets. You'll also hear leading industry experts share their expertise and knowledge on everything from managing your business to using technology effectively. Read Included on each DVD is a wealth of printed materials that supports the training programs. You will be able to follow along on a printed outline, read actual dialogs and examine various illustrations. Print Each DVD contains printed support material in Adobe® PDF format. You will be able to print course outlines, checklists, charts, diagrams, illustrations and dialogs. Use Many releases will also contain valuable presentation slides, tools and materials that you can use with your clients. Don't wait; Order today!