The emails you write reflect not only your thinking but your institution's image. The impression your emails make on your readers greatly influences what they believe about you and how they will respond to your message.

During this in-depth, highly interactive webinar, you will learn how to best represent your financial institution through high-impact, tone-appropriate email. You will get practical suggestions to hook your readers on your message by getting to the point and staying there. You also will get useful tips to deal successfully with tone-sensitive issues.

This engaging program will provide you with a strategy for using email strategically in advancing your organization's message. You will have sufficient time to get answers to your questions about email problems you often encounter.

Covered Topics:

• Put into focus the unique challenges of email.
• Compose purposeful, reader-focused emails.
• Address the issues your readers need to know.
• Organize your ideas logically.
• Employ strategies for creating a courteous tone.
• Write clear, concise, correct emails.
• Review the most common strategic errors made in email.
• Manage your email system effectively and efficiently.

Who Should Attend

This webinar is for any managerial, administrative, or technical professional who needs to write purposeful, reader-focused, organized, courteous, clear, and concise email.

The Presenter

Philip Vassallo has designed, delivered, and supervised communication training programs for a wide range of executive, managerial, administrative and technical professionals in major multinational organizations for more than 30 years.

He is the author of the books How to Write Fast Under Pressure, The Art of E-Mail Writing, and The Art of On-the-Job Writing. He also writes the popular blog Words on the Line, which offers practical tips for developing writers. Dr. Vassallo holds a B.A. in English, an M.S. in education, and a doctorate in educational theory.